While Pizza Hut fiddles with typography, Domino’s owns digital ordering, Papa John’s owns quality, and local pizzerias own craft. Each competitor has clear intent driving every decision. Pizza Hut has a new logo.
For Starburst, authentic brand truth was hiding in plain sight—those perfect squares fans instinctively stack, mix, and reimagine into personal flavour combinations. We watched people turn candy into self-expression. That behaviour sparked everything.
Straight Forward is proud to have partnered with Mars Wrigley on the packaging design for the award-winning Skittles Gooey Giants. This innovative product has driven impressive sales and showcases the power of strategic design.
We are proud to be part of the Mars Wrigley Malteser’s purpose-led campaign, in collaboration with Comic Relief, supporting working mums and striving for a future without injustice for women.
The OVH brand of nuts, dried fruits and mixes has faced challenges in recent years, with increasing pressure from own-label and competitor brands using similar names, colourways and functional claims around simple, natural goodness, meaning that it was no longer differentiated in a highly competitive marketplace.
Straight Forward Design has partnered with John B. Sanfilippo & Son to revolutionise the OVH brand, bringing it into the 21st century with a new purpose-led identity which has the potential to disrupt the category.
Straight Forward Design worked to create a visual identity and design expression which would resonate with Gen Zs and Millennials, both of which are high growth target audiences in the healthy snacking space.
John B. Sanfilippo & Son tasked Straight Forward Design with reinventing the Squirrel brand while celebrating its unique legacy and heritage, ensuring it would appeal to “Gen Next” and the food obsessed.
How can brands get creative and manage the HFSS ban? As the UK government plans restrictions across HFSS brands in 2022, Campaign Magazine tackles the HFSS regulation issues head-on – Mike
A year after the first lockdown began [March 23rd], life has been transformed beyond all recognition. With no theatres, pubs, restaurants or cinemas open for business, consumer habits have gone virtual. Netflix says its subscribers have collectively been streaming about 203,840,000 hours per day,
So here we are — almost at the end of what’s been perhaps the strangest year of our lives.
We are thrilled to be working with Hostess Brands, the leading US fresh baked goods company, whose iconic brand stable includes Twinkies, SnoBalls and Cupcakes – watch this space!
https://newdigitalage.co/2020/10/23/new-business-bulletin-2-9/
A big thanks to Campaign magazine for covering the recently launched Mars Wrigley Extra ‘Mask Your Mask Breath’ campaign which we developed in collaboration with Nigel Roberts.
There is a time for subtlety and nuance. There is a time for brands to play at the top of Maslow’s hierarchy of needs, helping us achieve our full potential. This is not it. This is a time for brands to be direct and show how they can help deliver more fundamental physiological and safety needs.
Our founder and creative director, Mike Foster, talks to Digital Arts about how to land your first job in a creative agency and how graduates can best present themselves in these times of flux.
Some of the most loved brands of today have been around for a very long time but they still manage to ride the zeitgeist. In today’s fast-paced and multiplatform environment,
“Let’s put our best foot forward” a comment from a team member at our morning catch up meeting where half of us were in the studio and the other half
Our creative director and founder, Mike Foster, talks to It’s Nice That about meaningful connections and nostalgic brands.
We are excited to confirm that, after 22 years of absence, Opal Fruits will be hitting the shelves again.
What are the big logo design trends to expect in 2020? We share our thoughts in Creative Bloq magazine.
Our Founder and Creative Director Mike joined an impressive lineup of speakers at the London Design Festival event.
The Skittles pack designs we created for Pride 2019 are featured in the July issue of Computer Arts magazine.
